Empower Your Beauty Story
Aurelle lets aspiring beauty founders create and sell their own branded skincare and cosmetics online — with a print-on-demand model that eliminates inventory risk and a community that markets for you.
- $0
- upfront inventory
- ~$52
- avg. order value
- Days
- to launch
For creators building the next generation of clean beauty
Why Aurelle
Everything the big brands make hard, made simple
We built Aurelle around the gaps that The Ordinary, Glossier and creator brands leave open — so your line launches faster, cleaner and entirely on your terms.
Zero inventory risk
Print-on-demand production means products are made only when they sell. No minimums, no warehouse, no unsold stock — just pure upside.
Own a clean-beauty niche
Anchor to the fastest-growing beauty sub-segment. Every formula is dermatologist-reviewed, cruelty-free and free from the ingredients your audience avoids.
Your brand, your margins
Put your name on the bottle, not ours. Price on top of a transparent base cost and keep the margin on every curated order.
Community-driven marketing
Built-in referral drops, creator collabs and shareable moments turn your audience into your growth engine — no ad budget required.
Accessible global pricing
A curated 1–2 product order lands around a $52 average — a DTC price point that converts audiences worldwide, not just in one market.
Launch in days, not months
Pick your products, upload your brand, connect your storefront. What used to take a six-figure budget and a year now takes an afternoon.
How it works
From idea to income in three steps
No suppliers to chase, no chemistry degree required. Aurelle handles the hard parts of building a beauty brand so you can focus on what you do best — your story and your audience.
Get startedDesign your line
Choose from clean skincare and cosmetic bases, then wrap them in your brand — logo, colors and story, all yours.
Open your storefront
Publish a beautiful branded shop in minutes and share it with the audience that already trusts you.
Sell & earn on autopilot
We formulate, fill, pack and ship every order the moment it comes in. You keep the margin and the customer relationship.
The catalogue
Curated bases, wrapped in your brand
Start with clean, ready-to-brand skincare and cosmetics. Add your name, set your price, and every order ships made-to-order.
SkincareDaily Gel Cleanser
from $24
SkincareSilk Body Lotion
from $28
CosmeticsEveryday Cosmetics Edit
from $34
CosmeticsWarm Neutrals Palette
from $32Sample catalogue shown for illustration. Your Aurelle storefront can feature any combination you choose.
Competitive positioning
A different kind of beauty platform
The Ordinary, Glossier and creator brands built the shelf. Aurelle hands the shelf to you.
Creator stories
Built for founders, loved by creators
Sample stories from the kind of founders Aurelle is built for.
“I'd been recommending products for years and earning affiliate crumbs. With Aurelle my audience finally buys *my* brand — and the margin is night and day.”
“No stock, no warehouse, no risk. I launched a three-product clean-beauty edit in a weekend and sold out my first drop.”
“The clean formulas matched what my community already stood for. It didn't feel like merch — it felt like a real brand from day one.”
Questions, answered
Frequently asked
Aurelle is a clean-beauty, print-on-demand platform. You design and sell your own branded skincare and cosmetics online, and we handle formulation, filling, packaging and fulfillment — so you carry zero inventory and zero upfront risk.
Never. Products are made and shipped only when a customer orders. There are no minimum order quantities, no warehouses to rent, and no unsold boxes in your spare room.
Yes. Every base formula is dermatologist-reviewed, cruelty-free and made without parabens, sulfates or undisclosed fragrance — anchored to the clean-beauty standards your audience already cares about.
You set your retail price on top of our transparent base cost. The typical curated 1–2 product order lands around a $52 average, and your margin is yours to keep on every single sale.
Most founding creators go from idea to live storefront in a matter of days. Pick your products, upload your brand, connect your audience — and start selling.
Aspiring beauty entrepreneurs, creators and influencers who want to turn an engaged audience into a real, ownable beauty brand — without the six-figure cost of building a traditional line.
Your beauty brand starts here
Join the waitlist for early access, founding-creator pricing and first pick of the clean-beauty catalogue. No inventory, no risk — just your story, beautifully bottled.